Local Business man Ben Kench wins major national book deal for the widely
known “For Dummies®” books.
Local Leicester based business man, Ben Kench was recently awarded the book
deal to re-write the new UK edition of “Selling For Dummies”. The
“For Dummies” books are a world-wide concept and widely known in
both the UK and USA. Published for a wide range of subjects the books guide
and explain topics in an easily understandable manner or in layman’s terms.
The new “Selling For Dummies” guide, in particular, is not only
aimed at traditional salespeople who want career enhancement. It's written for
all people, as everybody can use selling skills to change or improve their lives.
Winning the deal has been a major accomplishment for Ben and a great opportunity
to put his 25 years of sales practice into theory for others. Ben now runs his
own business, Abc Training & Development who specialize in developing training
programs for small business enterprises; training programs that guarantee growth
through effective use of sales & marketing skills.
Respected in his field, Ben is also a prominent speaker at numerous national
exhibitions recently speaking at Earls Court and at the local Franchise Exhibition
Show at Leicester Race Course. He has also spoken alongside Sir Bob Geldof,
Chris Akabusi, Jacquline Gold and Simon Woodrofe at Business Exhibtions like
B2B, Ideal Business Show and Business Start Up.
The book will be available from all major UK bookshops in September 2007.
About For Dummies®
With near universal name recognition, more than 150 million books in print,
and over 900 + topics, For Dummies is the world’s bestselling reference
series. With loyal customers around the globe, For Dummies enriches people’s
lives by making knowledge accessible in a fun and easy way. Described by the
New York Times as “more than a publishing phenomenon, but a sign of the
times,” For Dummies span every section of the bookstore, covering everything
from health to history, music to math, sports to self-help, technology to travel,
and more. The Dummies brand has expanded into new products and categories with
an extensive licensed product line, including fitness and hobby DVDs, grilling
kits, business software, cleaning products, automotive kits, craft kits, and
apparel. For more information, visit Dummies.com. For Dummies is a branded imprint
of Wiley.
The “For Dummies®” books are published by John Wiley and Sons
Ltd, The Atrium, Southern Gate, Chichester PO19 8SQ
http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0764553631.html
Abc Training and Development, The Business Growth Specialists.
Alma Park, Woodway Lane, Claybrooke Parva, Leicestershire 0800 298 9169
www.abctd.co.uk
| www.thebusinessbooster.co.uk
| www.thecancanman.co.uk
For further information please contact
Stella James - 01455 240585
|
